3/8/2023 0 Comments Harrods 2013 vintage scene![]() Underscoring this strategy is one of La Samaritaine’s major attractions: the biggest beauty hall in Europe over 3400 sq m of floor space. Pitching itself as a travel retail destination – in the hands of expert DFS – means La Samaritaine will not only appeal to DFS’s core luxury globe shopping customers, but it will tap into the retailer’s core Asia-based database of high spenders. The LVMH-owned travel retailer, part of the group’s Select Retailing division, has been increasingly focused on downtown tourism locations over its more traditional airport stores. ![]() The grand opening of the Art Nouveau and Art Deco luxury department store complete with 12 restaurant concepts, office space, residential levels and an adjacent luxury hotel, Cheval Blanc Paris, is a statement of the luxury group’s commitment to French ‘art de vivre’.ĭFS was a natural choice to operate the 20,000 sq m of retail at La Samaritaine. While the no-expense spared city landmark-style placemaking strategy is being seen as bullish, this has been and will continue to be, a long tail masterplan for LVMH. However, as the recovery for international travel in Western Europe remains muted, it’s interesting timing this June, for LVMH to re-open its long-awaited La Samaritaine Paris Pont-Neuf location, after 16 years closure and a €750m refurbishment. While the latter are slowly returning as confidence in travel grows and international borders start to open up. The former group are looking for discovery retail in their own city centres with pent-up demand driving the return of physical store visits. In a post-pandemic era, luxury department stores are catering to both domestic and global tourist customers.
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